With the continuous rise in gold prices, public interest in this precious metal has surged once again. However, identifying pure gold remains a challenge for the average buyer.
In the market, one tola of gold is being sold at significantly different prices — one set costs over Rs. 431,000, while another of the same weight is available for Rs. 300,000 to Rs. 350,000. The primary reason for this price difference is the karat value.
According to experts, 18K, 20K, and 22K gold contain varying proportions of pure gold, whereas 24K gold is considered the purest form.
Jewellers say that most buyers find it difficult to distinguish between different karats, which some traders exploit to their advantage.
Caution is also advised when selling gold, as a deduction of 20 to 30 percent is common due to the melting and remaking process, where a small amount of gold is usually lost.
Experts recommend that buyers should:
Focus on karat, price, and invoice details, not just shine or design.
Always verify the cutting and service charges before purchase.
For investment purposes, buy gold when prices are low and sell when prices rise to ensure better returns.
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