Loans through digital means, SECP has issued guidelines
ISLAMABAD: The Securities and Exchange Commission of Pakistan (SECP) has issued a guide for non-banking finance companies providing loans through digital channels to adopt best standards for loan marketing and advertising and contact with customers through call centers. Guidelines have been issued by SECP to provide protection to borrowers and to prevent fraudulent marketing of loan products by non-banking financial companies licensed by SECP on various social media. Marketing through platforms. Digital loan companies rely on call centers for customer interaction and debt recovery, sometimes outsourced call center facilities. Centers have become an integral part of the business operations of these companies SECP believes that companies should adopt responsible behavior in business operations and transparency and honesty in their advertising and ethical behavior towards consumers.